Our story


Filled with ambition passion and determination we opened Boutique Blush in 2017. Located in Montreal, Canada our family business was built out of a fashion obsession and pure enthusiasm.  

We are a power couple, over the year timelessly overcoming  what life had in mind for us alongside our two rumbuctious boys.


Over the years we relentlessly worked at bringing something unique, and curated to the fashion market of events, outings and vacations in our home town of Montreal Canada. 

Today, we are ambitiously undertaking a new expansion with the creation of Blush Selection housed in our favourite city of Miami Beach.  

Blush Selection has a mission to offer "Our very best Selection of the season, for your events, outings and vacations".


Our Selection will be nothing less then Glamorous, Sexy, Gorgeous and Sophisticated. You will turn heads and be showered with compliments time and time again when you wear our Blush Selections.


This fabulous joint venture enterprise is a family affair comprised of Vahe, Bela & our two boys.

Vahe, owner of Boutique Blush inc & Blush Selection LLC is in charge of Operational Management, Entrepreneurial initiatives, negotiations and investments with a solid business acumen and entrepreneurial skills acquired over twenty five years in retail ownership development.


 Bela, owner of Boutique Blush inc & Blush Selection LLC is the Creative Director and Stylist of this enterprise with a Bachelor Degree in Finance , an Interior Design degree and an innate Fashion Aficionado.

We are extremely excited to introduce you Blush Selection based out of Miami Beach and welcome you time and time again to our online boutique.